Photographed in Los Angeles, CA.
“Remember that basketball is a game of habits. If you make the other guy deviate from his habits, you’ve got him”
– Bill Russell
Santa Barbara (Spanish for Saint Barbara) has been my favorite city to visit since moving to Los Angeles. Most of the cities architecture is Mediterranean-style white stucco buildings with red-tile roofs.
It's always important to find a comfort with subjects. Some type of connection, ideally a friendship; any spark that sheds a couple of layers. And then a sequence like this can naturally happen.
Test shoot with Miles Garber, styled by Tara Nichols in Los Angeles.
I've had the opportunity to work with Lululemon on multiple projects over the past couple of months. The progression from number 1 to the most recent few projects is awesome to look back on. Here are a couple personal takeaways:
- Focus on the particular job at your finger tips, do not look to the next one to do better. Instead, make sure this one is better.
- Challenge yourself to continue and push the boundaries of past projects and check yourself once it's completed. What can I do better? Where do I draw inspiration from? What equipment will achieve this?
- Always recognize the team effort it takes to create the body of work. This would not happen without days of pre-planning and the on location team working together under a common goal. Be apart of the team and understand the goal.
- Seek critiques and advice from friends as well as industry colleagues. Find honesty in your criticism and friends.
The tensions of creation are a constant battle. Whether it's the little tension to make a bowl of cereal in the morning or the high amount to execute an idea that has been tossed around for months, tension can be crippling to some, to others liberating.
Regardless, it takes practice to become better at anything, including overcoming this creative tension.
The best way to rid myself of this is to simply do. To send an email and get the ball rolling; make a phone call, to connect with others around me. To not give myself an out and practice pushing through the barrier consistently. To block off time in my day and work on progression without distraction.
The people who end up being involved are always collaborative and nothing but helpful. The outcome is always better than expected. It becomes a tangible result that I can continue and build from.
- Doubt vs. Belief
- Thinking vs. Doing
- Time vs. Opportunity
- Personal vs. Commission
How do you deal with your own tensions?